In 2016 a UK challenger bank introduced a SaaS credit and payment checking tool to assist their small business customers and act as a differentiator from their competitors.

PulseGTM was tasked with assisting the bank in devising, executing and optimising their GTM strategy.

All initiatives incorporated by Pulse GTM had to run through vigorous sign off procedures in order to stay compliant with bank regulations.

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Our service packages

Choose from a wide range of GTM packages that help you tackle challenges across the SaaS product lifecycle


  • Get industry insight into the most effective propositions
  • Develop an SMB proposition that meets your strategic goals
  • Benchmark GTM readiness against best practice
  • Construct an engaging multi-channel launch plan


  • Train your channels to ensure success from launch
  • Investigate frontline challenges that are limiting performance
  • Test new ways of working with our Pathfinder programme
  • Build a best-in-class customer lifecycle model


  • Benchmark and analyse your success against peers
  • Conduct deep-dive reviews of channel performance
  • Develop a programme of work for channel optimisation
  • Analyse and enhance your customer lifecycle approach
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