Useful materials

Getting it right with SaaS: An expert guide to selling Microsoft O365

Getting it right with SaaS: An expert guide to selling Microsoft O365

The next webinar in the ‘Getting it right with SaaS series’, where we’ll talk about how to dev [...]

Consultancy for SaaS SMB telco providers: Pulse GTM service catalogue

Consultancy for SaaS SMB telco providers: Pulse GTM service catalogue

Our range of services provide consultancy assistance across the SMB SaaS product lifecycle.

SaaS SMB customer lifecycle management playbook

SaaS SMB customer lifecycle management playbook

This playbook is a deep dive into everything you need to consider when devising your strategy for cu [...]

20 Leading telco SaaS offerings for SMBs

20 Leading telco SaaS offerings for SMBs

View our report on the leading telco SaaS offerings from across the globe.

Rolling out SaaS, 5 proven ways to sell apps to SMBs

Rolling out SaaS, 5 proven ways to sell apps to SMBs

How do you roll out a SaaS proposition to your sales channels?

Marketplace 101: going beyond a catalogue of SaaS apps

Marketplace 101: going beyond a catalogue of SaaS apps

Your SaaS marketplace should do more than simply enable customers to make purchases.

Telco research insights: the four key ingredients for SaaS proposition success

Telco research insights: the four key ingredients for SaaS proposition success

Our experience has led to an understanding that there are four key ingredients crucial to SaaS succe [...]

Going beyond an effective SaaS go-to-market SMB strategy

Going beyond an effective SaaS go-to-market SMB strategy

For many telcos, the customer experience after sign up remains under-explored and under-invested in.

Deploying a SaaS service marketplace, ten steps to success

Deploying a SaaS service marketplace, ten steps to success

Too often organisations are launching a SaaS offering without considering important aspects of deliv [...]

Getting it right with SaaS: Solving the post-sale app activation challenge

Getting it right with SaaS: Solving the post-sale app activation challenge

View our webinar on how to increase app activation and effectively onboard your customers.

Getting it right with SaaS: How successful telcos get their channels to perform

Getting it right with SaaS: How successful telcos get their channels to perform

View our on-demand webinar on the three core elements of the SaaS sales process.

Our service packages

Choose from a wide range of GTM packages that help you tackle challenges across the SaaS product lifecycle

Planning

  • Get industry insight into the most effective propositions
  • Develop an SMB proposition that meets your strategic goals
  • Benchmark GTM readiness against best practice
  • Construct an engaging multi-channel launch plan

Delivery

  • Train your channels to ensure success from launch
  • Investigate frontline challenges that are limiting performance
  • Test new ways of working with our Pathfinder programme
  • Build a best-in-class customer lifecycle model

Optimisation

  • Benchmark and analyse your success against peers
  • Conduct deep-dive reviews of channel performance
  • Develop a programme of work for channel optimisation
  • Analyse and enhance your customer lifecycle approach
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